• Home
  • The Customer Centricity Playbook
The Customer Centricity Playbook

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

by Peter Fader and Sarah E. Toms

Published by: University of Pennsylvania Press, Inc.

136 pages, 140.00 x 216.00 mm

  • ISBN: 9781613630907
  • Published: October 2018

£15.99

Buy