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The Customer Centricity Playbook

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

by Peter Fader and Sarah E. Toms

Published by: Wharton School Press

136 pages, 140.00 x 216.00 mm

  • ISBN: 9781613630907
  • Published: October 2018

£16.99

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