Acknowledgments
Introduction: “Worship at the Altar of Convergence”: A New Paradigm for Understanding Media Change
1 Spoiling Survivor: The Anatomy of a Knowledge Community
2 Buying into American Idol: How We are Being Sold on Reality TV
3 Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling
4 Quentin Tarantino’s Star Wars? Grassroots Creativity Meets the Media Industry
5 Why Heather Can Write: Media Literacy and the Potter Wars
6 Photoshop for Democracy: The New Relationship between Politics and Popular Culture
Conclusion: Democratizing Television?
The Politics of Participation
Notes
Glossary
Index
About the Author