Nollywood Stars

9780253015716: Hardback
Release Date: 10th April 2015

9780253015754: Paperback
Release Date: 10th April 2015

Dimensions: 152 x 229

Number of Pages: 384

Indiana University Press

Nollywood Stars

Media and Migration in West Africa and the Diaspora

Hardback / £73.00
Paperback / £12.99

In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry’s top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe's most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde’s cameo role on VH1’s popular seriesHit the Floorto Oge Okoye’s startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots.

Preface and Acknowledgments
A Note on Orthography and Taxonomy
Introduction: Global Stars in Nigeria’s Postindependence Firmament: From Ossie Davis to Doctor Bello
1. From Yorùbá to YouTube: Studying Nollywood’s Star System
2. Glittering Video: Format, Fashion, and the Materiality of Nollywood Stardom
3. A Mobile Glow: Nollywood Stardom and Corporate Globalism
4. When Stars Collide: Lady Gaga and the Pirating of a Globalized Persona
5. Nollywood's Progeny: Stardom and the Politics of Youth Empowerment
6. Professionalizing Childhood: Nollywood and the New Youth Transnationalism
Afterword: Honoring Nollywood Stars
Filmography
Notes
Bibliography
Index

Noah A. Tsika is Assistant Professor of Media Studies at Queens College, City University of New York.

Tsika makes a convincing case that one cannot fully understand Nollywood without a thorough and rigorous examination of its stars. He offers a complex, powerful, detailed, and engaging consideration of the actors' performances and films, addressing their many points of intersection with technology, advertising, music, the corporate realm, and various formations of cultural and economic imperialism.

Christina Lane
University of Miami

There is no doubt that this is a pioneering book, one that raises important questions about the transnational and transmedial dimensions of an emergent, corporate culture of stardom and models an entirely new approach to the study of African movies and media.

African Studies Review

Nollywood Stars is a revelation. It will introduce readers to one of the most significant global centers of film production, Nigeria, and to a film culture that is significantly different from that of Hollywood . . . This is an important work. Essential.

Choice

Noah Tsika's Nollywood Stars is a pioneering book that makes a significant contribution to the growing body of scholarship on African screen media and the critical emergent field of Nollywood studies.

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