Television after TV

9780822333838: Hardback
Release Date: 30th November 2004

9780822333937: Paperback
Release Date: 30th November 2004

11 b&w photos, 5 figures

Dimensions: 152 x 235

Number of Pages: 480

Series Console-ing Passions

Duke University Press Books

Television after TV

Essays on a Medium in Transition

Edited by
Jan Olsson
Lynn Spigel
Hardback / £99.00
Paperback / £25.99

In the last ten years, television has reinvented itself in numerous ways. The demise of the U.S. three-network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development of digital systems like TiVo have combined to transform the practice we call watching tv. If tv refers to the technologies, program forms, government policies, and practices of looking associated with the medium in its classic public service and three-network age, it appears that we are now entering a new phase of television. Exploring these changes, the essays in this collection consider the future of television in the United States and Europe and the scholarship and activism focused on it.

With historical, critical, and speculative essays by some of the leading television and media scholars, Television after TV examines both commercial and public service traditions and evaluates their dual (and some say merging) fates in our global, digital culture of convergence. The essays explore a broad range of topics, including contemporary programming and advertising strategies, the use of television and the Internet among diasporic and minority populations, the innovations of new technologies like TiVo, the rise of program forms from reality tv to lifestyle programs, television’s changing role in public places and at home, the Internet’s use as a means of social activism, and television’s role in education and the arts. In dialogue with previous media theorists and historians, the contributors collectively rethink the goals of media scholarship, pointing toward new ways of accounting for television’s past, present, and future.

Contributors. William Boddy, Charlotte Brunsdon, John T. Caldwell, Michael Curtin, Julie D’Acci, Anna Everett, Jostein Gripsrud, John Hartley, Anna McCarthy, David Morley, Jan Olsson, Priscilla Peña Ovalle, Lisa Parks, Jeffrey Sconce, Lynn Spigel, William Uricchio

Introduction / Lynn Spigel 1
I. Industry, Programs, and Production Contexts
Convergence Television: Aggregating From and Repurposing Content in the Culture of Conglomeration / John Caldwell 41
Life-styling Britain: The 8-9 Slot on British Television / Charlotte Brundson 75
What If?: Charting Television's New Textual Boundaries / Jeffery Sconce 93
Interactive Television and Advertising Form in Contemporary U.S. Television / William Brody 113
Flexible Microcasting: Gender, Generation, and Television-Internet Convergence / Lisa Parks 133
II. Technology, Society, and Cultural Form
Television's Next Generation: Technology/Interface Culture/Flow / William Uricchio 163
The Rhythms of the Reception Area: Crisis, Capitalism, and the Waiting Room TV / Anna McCarthy 183
Broadcast Television: The Chances of Its Survival in a Digital Age / Jostein Gripsrud 210
Double Click: The Million Woman March on Television and the Internet / Anna Everett 224
III. Electronic Nations, Then and Now
One Commercial Week: Television in Sweden Prior to Public Service / Jan Olsson 249
Media Capitals: Cultural Geographies of Global TV / Michael Curtin 270
At Home with Television / David Morley 303 Reimaging Television on the Internet / Priscilla Peña Ovalle 324
IV. Television Teachers
Television, the Housewife, and the Museum of Modern Art / Lynn Spigel 349
From Republic of Letters to Television Republic? Citizen Readers in the Era of Broadcast Television / John Hartley 386
Cultural Studies, Television Studies, and the Crisis in the Humanities / Julie D'Acci 418
Contributors 447
Index 451

Lynn Spigel is a professor in the Department of Radio/Television/Film at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs (published by Duke University Press) and Make Room for TV: Television and the Family Ideal in Postwar America.

Jan Olsson is a professor in the Department of Cinema Studies at Stockholm University in Sweden. He is a coeditor of Nordic Explorations: Film Before 1930.

“A terrific collection of essays by the top scholars in the field, Television after TV revitalizes television studies by exploring the interplay between television and new media and between corporate consolidation and new forms of programming. Not willing to rest on old paradigms or theories, the authors propose new analytical frameworks for making sense of television in the age of the Internet and beyond.”—Susan J. Douglas, Catherine Neafie Kellogg Professor of Communication Studies at the University of Michigan and coauthor of The Mommy Myth

“Lynn Spigel and Jan Olsson have assembled a stellar lineup of television scholars whose unique and differentiated approaches to television studies’ future also provide a fascinating overview of where we are and how we got here. These essays will set the terms for how we look at television in the twenty-first century.”—Michele Hilmes, editor of The Television History Book