Marketing

Through detailed attention to individual titles and authors our experienced marketing team aims to cultivate the niches and networks in which our clients’ publications will thrive. We recognise the importance of authors in the promotion of their work and place them at the centre of our marketing activity, ensuring that their title receives maximum exposure regardless of where they may be based. With this in mind, we attend a large number of academic conferences each year, carefully curating appropriate title selections to ensure that our presses’ lists are well represented. Biannually we create subject catalogues to combine the best of our presses’ latest titles and these are used by our sales team and mailed to our extensive journal reviewer and academic librarian database. The marketing team is also active on social media working with our clients to maximise their author’s publicity and we have a multi-faceted blog, which we use to promote the power of our presses’ books. Using our in-house media database the marketing team also prepare lists for new season titles targeting both specialist academic journals and mainstream media. It’s a fully comprehensive marketing service and we feel that we get the very best out of each title we represent.