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Looking behind the Label

9780253016485: Hardback
Release Date: 25th May 2015

9780253016560: Paperback
Release Date: 25th May 2015

Dimensions: 152 x 229

Number of Pages: 304

Series Global Research Studies

Indiana University Press

Looking behind the Label

Global Industries and the Conscientious Consumer

Hardback / £66.00
Paperback / £22.99

What does it mean when consumers "shop with a conscience" and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries? Looking behind the Label presents an informative introduction to global production and ethical consumption, tracing the links between consumers' choices and the practices of multinational producers and retailers. Case studies of several types of products—wood and paper, food, apparel and footwear, and electronics—are used to reveal what lies behind voluntary rules and to critique predominant assumptions about ethical consumption as a form of political expression.

List of Commonly Used Acronyms
Introduction: Rules, Responsibilities, and Rights in the Global Economy
Part I: Making Sense of Conscientious Consumerism
1. The Making of Conscientious Consumers: Individual and National Patterns
2. Dilemmas of Conscientious Consumerism
Part II: Behind the Label: Global Production and the Meaning of Standards
3. Wood and Paper Products: Searching for Sustainability
4. Food: Global Agriculture and Local Development
5. Apparel and Footwear: Standards for Sweatshops
6. Electronics: The Hidden Costs of Computing
Conclusion: Beyond Conscientious Consumerism

Tim Bartley is Associate Professor of Sociology at The Ohio State University. He is co-editor of Regulation & Governance, an interdisciplinary, international journal focused on the past and present of industry regulation and the changing character of governance within and across countries.

Sebastian Koos is Assistant Professor of Corporate Social Responsibility, Department of Politics and Public Administration, University of Konstanz

Hiram Samel is Associate Professor of International Business, Saïd Business School, University of Oxford.

Gustavo Setrini is Assistant Professor of Food Studies at New York University.

Nik Summers is a PhD candidate in Sociology at Indiana University.