Mafalda

9781478005070: Hardback
Release Date: 31st December 2019

9781478006381: Paperback
Release Date: 2nd December 2019

58 illustrations

Dimensions: 156 x 235

Number of Pages: 288

Series Latin America in Translation

Duke University Press Books

Mafalda

A Social and Political History of Latin America's Global Comic

Written by
Isabella Cosse
,
Translated by
Laura Pérez Carrara
In Mafalda: A Social and Political History of Latin America's Global Comic Isabella Cosse examines the history, political commentary, and influence of the world-famous comic character Mafalda from her Argentine origins in 1964 to her global reach in the 1990s.
Hardback / £86.00
Please note that payment will be taken immediately. The book will be delivered to you when it is in stock, as per the publication date.
Paperback / £21.99
Please note that payment will be taken immediately. The book will be delivered to you when it is in stock, as per the publication date.

Since its creation in 1964, readers from all over the world have loved the comic Mafalda, primarily because of the sharp wit and rebellious nature of its title character—a four-year-old girl who is wise beyond her years. Through Mafalda, Argentine cartoonist Joaquín Salvador Lavado explores complex questions about class identity, modernization, and state violence. In Mafalda: A Social and Political History of Latin America's Global Comic—first published in Argentina in 2014 and appearing here in English for the first time—Isabella Cosse analyzes the comic's vast appeal across multiple generations. From Mafalda breaking the fourth wall to speak directly to readers to express her opposition to the 1966 Argentine coup, to Spanish students' protest signs bearing her face, to the comic's cult status in Korea, Cosse provides insights into the cartoon's production, circulation, and incorporation into social and political conversations. Analyzing how Mafalda reflects generational conflicts, gender, modernization, the Cold War, authoritarianism, neoliberalism, and much more, Cosse demonstrates the unexpected power of humor to shape revolution and resistance.

List of Illustrations  ix
Acknowledgments  xi
Introduction  1
1. Marks of Origin: Middle Class, Modernization, and Authoritarianism  12
2. Controversial Mafalda: From Radicalization to State Terrorism (1968–1976)  58
3. Global Mafalda: Circulation, Appropriations, and Resignifications  109
4. An Antiestablishment Voice in Turbulent Times  144
5. Mafalda, the Myth  178
Conclusion  215
Notes  223
Bibliography 251
Index

Isabella Cosse is an independent researcher for the National Science and Technology Research Council and the University of Buenos Aires. She is the author of numerous books, including Pareja, sexualidad y familia en los años sesenta.

“This is transnational cultural history at its best. Isabella Cosse takes us on a global journey to reveal how and why a simple comic strip that began in Argentina in the 1960s found resonance and took root in Western Europe during the early 1970s, became a unifying symbol of Latin America's ‘continental identity’ in the 1980s, and evolved into a mass-marketed icon whose namesake—the puckish, prepubescent, feminist rebel, Mafalda—is today recognized the world over.”

Eric Zolov, author of
The Last Good Neighbor: Mexico in the Global Sixties

Mafalda combines the best traditions of Latin American social and political history. A brilliant discussion of gender and the political seriousness of humor, this book ingeniously invites the audience to ‘read the funny pages’ while taking students on a rigorous analytical journey about the politics of Latin American modernity. Just like Mafalda herself.”

Heidi Tinsman, author of
Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States