Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
Part I: Basic Notions and Views
What is Culture?
The Field of Cultural Semiotics
The Signifying Order
Part II: The Semiotic Study of Culture
Media: Television and Advertising
Part III: A Practical Synthesis
Activities and Questions for Discussion
Works Cited and General Bibliography