Twenty-first century fashion practice has become increasingly borderless and diverse in the digital era, calling into question the very boundaries that define fashion in the Western cultural context. Borderless Fashion Practice: Contemporary Fashion in the Metamodern Age principally engages the work of four fashion designers -- Virgil Abloh, Aitor Throup, Iris Van Herpen, and Eckhaus Latta -- whose work intersects with other creative disciplines such as art, technology, science, architecture, and graphic design. They do their work in what Vanessa Gerrie calls the metamodern age-- the time and place where the polarization between the modern and the postmodern collapses. Used as a framework to understand the current Western cultural zeitgeist, Gerrie's exploration of the work of contemporary practitioners and theorists finds blurred borders and seeks to blur them further, to the point of erasure.
List of Illustrations
1 On Metamodernism
2 Fashion in the Academy
3 Fashion’s Democratization
4 Collaboration and Experimentation between Fashion and Art
5 Fashion as a Concept
6 Virgil Abloh’s Democratic Fashion Practice
7 Aitor Throup’s Divergent Design
8 Iris van Herpen’s “New Couture”
9 Eckhaus Latta’s Community-Led Brand
Vanessa Gerrie is a lecturer in critical studies at the College of Creative Arts at Massey University Wellington, Aotearoa New Zealand. Her scholarship focuses on art history and theory, visual culture, and media studies, with an emphasis on fashion culture and how it intersects with critical theory.
"A well-balanced and highly informative read. The first book-length study of metamodernism in fashion, Borderless Fashion Practice makes a significant contribution to our understanding of one of the most important trends in the contemporary fashion industry. Especially commendable is Vanessa Gerrie’s diverse choice of designers who, though very different from each other, all illustrate the practice of 'borderless fashion.'"
— Graham H. Roberts, author of Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4
"Gerrie’s concept of “borderless fashion” demonstrates how contemporary fashion practices include key aspects of our society and culture that go far beyond fashion itself."
— Patrizia Calefato, author of Fashion as Cultural Translation: Signs, Images, Narratives