Contents
Acknowledgements
Introduction / Charlene Elliott
Part I: Food Promotion
1 Communicating Food Quality: Food, Packaging, and Place /Charlene Elliott and Wayne McCready
2 The Food Retail Environment in Canada: Shaping What Canadians Eatand How They Communicate About Food / Jordan LeBel
3 Selling Nutrition: Current Directions in Food Fortification andNutrition-Related Marketing / Valerie Tarasuk
4 Insider Voice Edible Canada: The Growth of CulinaryTourism / Eric Pateman and Shannon King
Part II: Food and Communication
5 La cuisinière canadienne: The Cookbook as Communication / KenAlbala
6 The Dinner Party: Reworking Tradition Through ContemporaryPerformance / Jacqueline Botterill
7 Canadian Food Radio: Conjuring Nourishment for Canadians Out ofThin Air / Nathalie Cooke
8 Of Men and Cupcakes: Baking Identities on Food Network / IrinaD. Mihalache
9 Insider Voice Snapshots of a Canadian Cuisine /Elizabeth Baird
10 Insider Voice Everybody’s a Critic: A Memoir /John Gilchrist
Part III: Food Controversy
11 Making the "Perfect Food" Safe: The Milk PasteurizationDebate / Catherine Carstairs, Paige Schell, and SheilaghQuaile
12 Kraft Dinner® Unboxed: Rethinking Food Insecurity and Food /Melanie Rock
13 Hipster Hunters and the Discursive Politics of Food Hunting inCanada / Rebecca Carruthers Den Hoed
14 Lies, Damned Lies, and Locavorism: Bringing Some Truth inAdvertising to the Canadian Local Food Debate / PierreDesrochers
15 Communication, Crisis, and Contaminated Meat: A Tale of Two FoodScares / Charlene Elliott and Josh Greenberg
16 Canaries in the Supermarket: Moral Panic, Food Marketing andChildren’s Eating / Stephen Kline
17 "Death on a Plate": Communicating Food Fears in ModernNorth America / Harvey Levenstein
List of Contributors
Index