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The Customer-Base Audit

The Customer-Base Audit

The First Step on the Journey to Customer Centricity

by Peter Fader, Bruce G. S. Hardie and Michael Ross

Published by: University of Pennsylvania Press, Inc.

218 pages, 140.00 x 216.00 mm

  • ISBN: 9781613631607
  • Published: November 2022

£19.99

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