Purchasing Behavior and Personal Attributes

Purchasing Behavior and Personal Attributes

Anniversary Collection

by William F. Massy, Ronald E. Frank and Thomas Lodahl

Published by: University of Pennsylvania Press, Inc.

176 pages, 0.00 x 0.00 x 0.00

  • ISBN: 9781512817850
  • Published: January 2018

£64.00

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This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.