Studying Visual Communication
Published by: University of Pennsylvania Press, Inc.
- ISBN: 9781512809282
- Published: November 2016
"Worth had courage and originality enough not to take pictures for granted, but thought and struggled with some of the most difficult problems that cinematographers (and researchers in visual media) are faced with."—Edward T. Hall
One of the central figures in the development of the study of visual communication, Sol Worth (1922-1977) was a filmmaker and painter before he turned to academic pursuits. He began with the question of how film could be understood and studied as a medium of communication and from there he moved on to the larger and more profound questions about the nature of visual media in general and the role that visual images play in shaping and constructing reality. Worth's pioneering work with Navajo filmmakers broadened our understanding of visual perception and communication even as it presented anthropologists with a means to achieve one of their most cherished goals: somehow to see the world through the eyes of their informants.
The papers in this volume trace the development of Worth's thinking and research as he outlined the problems and issues that must be faced in the study of visual communication. He went further than anyone else in setting the intellectual agenda for the field, drawing upon such diverse disciplines as anthropology, sociology, psychology, linguistics, and semiotics. His broader interests are reflected in several papers that apply to problems and concerns of a more practical nature. Among them is Worth's innovative paper on the use of film in education.
Worth's contributions to the serious task of understanding the role and potential of visual media and visual communication extend far beyond the intellectual realms of theory and speculation. Indeed, they speak clearly to issues facing all of us in a world that is so much shaped by visual communication.
Introduction: Sol Worth and the Study of Visual Communication
One: The Development of a Semiotic of Film
Two: A Semiotic of Ethnographic Film
Three: Toward an Anthropological Politics of Symbolic Forms
Four: The Uses of Film in Education and Communication
Five: Symbolic Strategies (with Larry Gross)
Six: Seeing Metaphor as Caricature
Seven: Pictures Can't Say Ain't
Eight: Margaret Mead and the Shift from "Visual Anthropology" to the "Anthropology of Visual Communication"
Appendix: An American Community's Socialization to Pictures: an Ethnographyof Visual Communication (a Preproposal with Jay Ruby)
This collection presents enduring . . . insights that are still in the vanguard of communication theories. ~Library Journal
The strengths of the visual critic and the visual craftsman are combined in this pioneering study of a vital but neglected sector of the ethnography of communication-what we see and show. ~Dell Hymes