Precision Retailing

Precision Retailing

Driving Results with Behavioral Insights and Data Analytics

Edited by Laurette Dubé, Maxime Cohen C., Nathan Yang and Bassem Monla

Published by: University of Toronto Press

Series: Behaviorally Informed Organizations

456 pages, 159.00 x 235.00 x 38.00 mm, 53 b&w figures, 19 b&w tables

  • ISBN: 9781487542719
  • Published: March 2024