Precision Retailing

Precision Retailing

Driving Results with Behavioral Insights and Data Analytics

Edited by Laurette Dubé, Maxime Cohen C., Nathan Yang and Bassem Monla

Published by: University of Toronto Press

Series: Behaviorally Informed Organizations

368 pages, 152.00 x 229.00 x 25.00 mm, 1 b&w illustration, 52 b&w figures, 10 b&w tables

  • ISBN: 9781487542719
  • Published: February 2024