Pain Generation

Deeply researched and meticulously reasoned, Pain Generation offers an incisive and thought-provoking new direction in thinking about the context, challenges, and possibilities for feminist activism in the neoliberalized digital space. The book provides us with a thorough, intimate, and nuanced analysis of an uneasy and complex relationship between feminism and neoliberalism as they are entangled with each other in social media. And by so doing, it not only exposes the underlying neoliberal structure of social media that controls and limits feminist activism, but also helps us imagine an alternative pathway for more critical, reflective, and reflexive social media practices for doing feminist activism online. ~Merlyna Lim, Canada Research Chair in Digital Media and Global Network Society.

A committed and engaged account of how neoliberal logics limit and shape feminist activism on social media. The book offers tantalizing concepts to use in feminist media studies, chief among them the ‘neoliberal self(ie)gaze.’ While Ayu Saraswati sees the trouble in turning to social media to do feminist work, she nevertheless locates a space to engage in collective acts of resistance, solidarity, self-love, and accountability through what she calls ‘vigilant eco-love.’ The book itself is an act of ‘vigilant eco-love’ —thinking about how social media platforms and their ‘likes’ and ‘retweets’ limit intersectional feminist and anti-racist work and channel our pain toward self-care and personal responsibility over accountability and structural change. While passionately non-judgmental and attentive to how these pitfalls challenge our feminist work, Pain Generation provides a framework for doing feminist work online as vigilant eco-loving warriors. ~Krista Lynes, author of Primatic Media, Transnational Circuits: Feminism in a Globalized Present

The analyses are incisive and the theories applicable far beyond the specific examples, especially for those promoting social activism in digital spaces. Highly recommended. Lower-division undergraduates through faculty; professionals. ~CHOICE, CHOICE

This book is a compelling read for scholars interested in feminism, digital media, online activism, and for activists themselves. It reveals that many online practices or expressions used by activists – such as self-love for example –, have been neoliberalized. Ayu Sarawasti provides new concepts to think about the challenges of

online feminist activism, and she suggests clear directions, solutions, and hope for social justice, so that feminist activism will not be exploited by the neoliberal machine. What makes this book very engaging is its thorough focus on the role of neoliberalism, but one might wonder if some of the complex dynamics described in the book might not be linked to other issues than only neoliberalism, for example the way that sexual violence is viewed as an individual issue and not a systemic one. The comprehensive study of the all-encompassing impact and influence of neoliberalism is nonetheless absolutely nuanced and definitely illuminating.

~InMedia Journal, InMedia Journal