"Moving Color is a vital contribution to our understanding of the American cultural landscape a century ago."
~Afterimage
"Eye-opening. The first book-length history of the formative years of color film. The book is most effective when it focuses on historical details: the fascinating processes by which color was applied; the approaches taken by the film industry to manufacture, manipulate, and market movies; and the reception of colored films by early audiences."
~Historical Journal of Film, Radio, and Television
"Moving Color is an enjoyable, well-written addition to the study of colour cinema, which addresses a major gap in our understanding of applied film colour. The hard work Yumibe has done is extremely commendable."
~Screening the Past
"This is a work of great imagination and exemplary research."
~Moving Image
"Thoroughly researched, clearly argued, and well-written, Moving Color convincingly asserts the foundational role of color in cinema…a highly engaging and informative read."
~Matthew Solomon, author of Disappearing Tricks
"With astounding research into the original documents and films of the pre-1912 period, this innovative book fills a crucial gap in our knowledge of applied color in early cinema."
~John Belton, Rutgers University
"An admirable contribution to film studies."
~Early Popular Visual Culture
