Editorial Note
Introduction: Ethnicity, Inc., Revisited / George Paul Meiu, Jean Comaroff, and John L. Comaroff
1. On Branding, Belonging, and the Violence of a Phallic Imaginary: The Maasai Warrior in Kenya Tourism. / George Paul Meiu
2. The Scarce and the Sacred: Managing Afterlives and Branding the Derivative in Post-Soviet Buddhism (Inc). / Tatiana Chudakova
3. Ethnicity as Potential: Abundance, Competition, and the Limits of Development in Andean Peru's Colca Valley. / Eric Hirsch
4. Warriors Incorporated: The Militarization of Fijian Identity in the Era of Neoliberal Warfare. / Simon May
5. Story, Brand, or Share? Bafokeng, Inc. and the 2010 FIFA World Cup. / Susan E. Cook
6. The Hunter Hype: Producing 'Local Culture' as Particularity in Mali. / Dorothea E. Schulz
7. The Affective Potentialities and Politics of Ethnicity, Inc. in Restructuring Nepal: Social Science, Sovereignty, and Signification. / Sara Shneiderman
8. Cultural Commodification in Global Contexts: Australian Indigeneity, Inequality, and Militarization in the Twenty-first Century. / Eve Darian-Smith
List of Contributors
Index