Purple Power

1 Seeing Purple: An Introduction to the History and Global Significance of SEIU Joseph A. McCartin and Luís LM Aguiar

Part I. Dynamics of Growth and Transformation

2 From Flats to the White House: A Brief History of SEIU, 1910-2010 Benjamin L. Peterson

3 Reconciling Progressive Idealism with Centralized Control: An Institutional Analysis of SEIU’s GrowthKyoung-Hee Yu

4 Becoming Purple: Organizational Change at SEIU During the Andy Stern YearsAdrienne E. Eaton, Janice Fine, and Allison Porter Part

II. Developing the Organizing Model 5 Persistence, Militancy, and Power: The Evolution of Justice for Janitors from Atlanta to Washington, D.C., 1987-1998 Alyssa May Kuchinski and Joseph A. McCartin

6 Rank-and-File Leadership Development and Its Implications for Education Justice Veronica Terriquez

7 Organizing Fast Food: Opportunities, Challenges, and SEIU Maite Tapia and Tashlin Lakhani

Part III. Global Influence and Its Challenges

8 Renewing Union Practices and Strategies: A Case Study of SEIU’s Sweet $16 Campaign in Ontario, Canada Laurence Hamel-Roy and Yanick Noiseux

9 The Global Career of Justice for Janitors and the Limits of Institutional Permeability Luís LM Aguiar

10 Organizing Strategies without Borders: The Case of Brazil Euan Gibb and Luís LM Aguiar Part

IV. Assessing the Legacy and Employing the Lessons of SEIU

11 The Legacy of Justice for Janitors and SEIU for the Labor Movement: An Interview with Stephen Lerner Stephen Lerner and Joseph A. McCartin

Conclusion: The Future of SEIU and (Post-Neoliberal?) Labor Luís LM Aguiar and Joseph A. McCartin

Contributors

Index