Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Introduction. From Seed to Feed: How Food Instagram Changed What and Why We Eat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
ZENIA KISH AND EMILY J. H. CONTOIS
PART I. IDENTITY
1. @hotdudesandhummus and the Cultural Politics of Food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33
MICHAEL Z. NEWMAN
2. Starving Beauties? Instabae, Diet Food, and Japanese Girl Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47
TSUGUMI (MIMI) OKABE
3. #Foodporn: An Anatomy of the Meal Gaze . . . . . . . . . . . . . . . . 65
GABY DAVID AND LAURENCE ALLARD
4. The South in Your Mouth? Gourmet Biscuit Restaurants, Authenticity, and the Construction of a New Southern Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . .81
DEBORAH A. HARRIS AND RACHEL PHILLIPS
5. Uncle Green Must Be Coming to Dinner: The Joyful Hospitality of Black Women on Instagram during the COVID-19 Pandemic . . . . . . . . . . . . . . . .94
ROBIN CALDWELL
6. Creative Consumption: Art about Eating on Instagram . . . . . . . . . . . . . . . . . . . . . . . .101
DAWN WOOLLEY AND ZARA WORTH
PART II. INFLUENCE
7. Picturing Digital Tastes: #unicornlatte, Social Photography, and Instagram Food Marketing . . . . . . . . .115
EMILY TRUMAN
8. Camera Eats First: The Role of Influencers in Hong Kong’s Foodie Instagram Culture . . . . . . . . . . . . . . . . . .132
YUE-CHIU BONNI LEUNG AND YI-CHIEH JESSICA LIN
9. Repackaging Leftovers: Health, Food, and Diet Messages in Influencer Instagram Posts . . . . . . . . . . .148
TARA J. SCHUWERK AND SARAH E. CRAMER
10. Meet Your Meat! How Australian Livestock Producers Use Instagram to Promote “Happy Meat” . . . . . . . . .163
EMILY BUDDLE
11. FreakShakes and Mama Noi: Cases of Transforming Food Industry Influence on Instagram . . . . . . . . . . . . . . . . . . .177
KATHERINE KIRKWOOD
12. My Life and Labor as an Instagram Influencer Turned Instagram Scholar . . . . . . . . . . . . . . . . . . . . . . . . . . .191
KC HYSMITH
PART III. NEGOTIATION
13. Transgressive Food Practices on Instagram: The Case of Guldkroen in Copenhagen . . . . . . . . . . . . . . . . . .205
JONATAN LEER AND STINNE GUNDER STRØM KROGAGER
14. Posing with “the People”: The Far Right and Food Populism on Instagram . . . . . . . . . . . . . . . . . . . . . . . . .221
SARA GARCIA SANTAMARIA
15. Farming, Unedited: Failure, Humor, and Fortitude in Instagram’s Agricultural Underground . . . . . . . . . . . . . . . . . . .241
JOCELINE ANDERSEN
16. The Surprisingly Long History of Feminist Eateries on Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .260
ALEX KETCHUM
17. How to Think with Your Body: Teaching Critical Eating Literacy through Instagram . . . . . . . . . . . . . . . . . . . . .274
SARAH E. TRACY
Afterword: Food Instagram’s Next Course . . . . . . . . . . . . . . . .283
EMILY J. H. CONTOIS AND ZENIA KISH
Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .287
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .293
