Marketing Nutrition

 Contents Acknowledgments Introduction Part 1: Secrets about Food and People 1. Nutrition Knowledge That Matters 2. Classified World War II Secrets 3. If It Sounds Good, It Tastes Good Part 2: Tools for Targeting 4. Profiling the Perfect Consumer 5. Mental Maps That Lead to Consumer Insights 6. Targeting Nutritional Gatekeepers Part 3: The Health of Nations 7. The De-marketing of Obesity 8. Why Five-a-Day Programs Often Fail 9. Winning the Biotechnology Battle 10. Managing Consumer Reactions to Food Crises Part 4: Labeling That Actually Works 11. Leveraging FDA Health Claims 12. Health Claims: When Less Equals More Part 5: Marketing Nutrition 13. Introducing Unfamiliar Foods to Unfamiliar Lands 14. Global Best Practices Conclusion: Looking Backward and Speeding Forward References Index 

Library of Congress Subject Headings for this publication: Communication in diet therapy, Patient education, Food habits, Nutrition, Marketing, Consumer Satisfaction economics, Food Industry economics