The Television Code

9781477316443: Hardback
Release Date: 26th September 2018

9781477317013: Paperback
Release Date: 26th September 2018

Dimensions: 152 x 229

Number of Pages: 272

University of Texas Press

The Television Code

Regulating the Screen to Safeguard the Industry

Hardback / £77.00
Paperback / £24.99

The broadcasting industry’s trade association, the National Association of Broadcasters (NAB), sought to sanitize television content via its self-regulatory document, the Television Code. The Code covered everything from the stories, images, and sounds of TV programs (no profanity, illicit sex and drinking, negative portrayals of family life and law enforcement officials, or irreverence for God and religion) to the allowable number of commercial minutes per hour of programming. It mandated that broadcasters make time for religious programming and discouraged them from charging for it. And it called for tasteful and accurate coverage of news, public events, and controversial issues.

Using archival documents from the Federal Communications Commission, NBC, the NAB, and a television reformer, Senator William Benton, this book explores the run-up to the adoption of the 1952 Television Code from the perspectives of the government, TV viewers, local broadcasters, national networks, and the industry’s trade association. Deborah L. Jaramillo analyzes the competing motives and agendas of each of these groups as she builds a convincing case that the NAB actually developed the Television Code to protect commercial television from reformers who wanted more educational programming, as well as from advocates of subscription television, an alternative distribution model to the commercial system. By agreeing to self-censor content that viewers, local stations, and politicians found objectionable, Jaramillo concludes, the NAB helped to ensure that commercial broadcast television would remain the dominant model for decades to come.

  • Illustrations
  • Abbreviations
  • Acknowledgments
  • Introduction: The Television Code and the Trade Association
  • 1. Regulatory Precedents before Television: The Government and the NAB Experiment with Radio
  • 2. Distinguishing Television from Radio via the Trade Association: The Rise and Fall of the Television Broadcasters Association
  • 3. The Industry Talks about a Television Code: Discourses of Decency, Self-Regulation, and Medium Specificity
  • 4. The Television Audience Speaks Out: Viewer Complaints and the Demand for Government Intervention
  • 5. The Federal Communications Commission: Impotent Bureaucrats, Underhanded Censors, or Exasperated Intermediaries?
  • 6. Senator William Benton Challenges the Commercial Television Paradigm
  • Conclusion: After the Code
  • Appendix A. The Television Code: Section on “Acceptability of Program Material”
  • Appendix B. The Television Code: Section on “Decency and Decorum in Production”
  • Notes
  • Bibliography
  • Index

Deborah L. Jaramillo is an associate professor of television studies at Boston University. She is the author of Ugly War, Pretty Package: How CNN and FOX News Made the Invasion of Iraq High Concept.

"[A] valuable resource for media scholars and graduate students."