The Listener's Voice

9780812243208: Hardback
Release Date: 13th October 2011

14 illus.

Dimensions: 152 x 229

Number of Pages: 224

University of Pennsylvania Press, Inc.

The Listener's Voice

Early Radio and the American Public

This book presents the story of how the listening public—including boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks in Washington, D.C., and Mexican farmers in Oklahoma—participated in the formation of American radio, its genres, and operations.

Hardback / £37.00

During the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans—boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers—participated in the formation of American radio, its genres, and its operations.

Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed.

Using radio as a lens to examine a moral economy that Americans have imagined for their nation, The Listener's Voice demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged.

Preface: The Moral Economy of American Broadcasting
1 At Ringside
2 Jumping the Waves
3 Voice of the Listener
4 Listeners Write the Scripts
5 Measuring Culture
6 Gang Busters
7 Vox Jox

List of Abbreviations

Elena Razlogova is Associate Professor of History at Concordia University in Montreal.

"In The Listener's Voice, Elena Razlogova organizes a wealth of fascinating data in order to overturn fundamental assumptions about early radio. While many have seen early radio as a top-down enterprise, Razlogova uses the concept of reciprocity to show that listeners supplied producers with the feedback they needed to improve sound quality and develop entertaining programs. This is a truly exciting and engaging book."—Kathy M. Newman, Carnegie Mellon University