Varietals of Capitalism shows that politics is an omnipresent part of the economics of wine and of economic activity in general. Based on a four-year research project encompassing fieldwork in France, Spain, Italy, and Romania, Xabier Itçaina, Antoine Roger, and Andy Smith examine the causes and effects of a radical reform adopted at the EU level in 2008. Regulatory change politically transformed the rationale of EU support to the wine industry, from shaping the supply side to encouraging producers to adapt to the demands of a supposedly "new consumer."To explain the adoption and impact of the reform, the authors develop an analytical framework to capture the actors—their perceptions, preferences, and interdependencies—within an industry crisscrossed by institutions located at the global, European, national, and local scales. This framework combines concepts and lessons from historical institutionalism and regulationist economics, Bourdieu's field theory, and the sociology of public policymaking. The authors reject accounts that attribute policy change simply to material determinants and "the invisible hand of the market." They emphasize the crucial importance of institutions within sectors of the economy, and propose ways to bolster constructivist approaches to political economy by linking industrial change to scientific and bureaucratic balances of power. This book’s novel focus on different levels of institutional impact should prove influential in the study of the politics of industry, and more broadly within the comparative analysis of capitalism.
Introduction: Wine and the Politics of Economic Change
The Analytical Challenge of Economic Change
1. Existing Approaches to Change in and beyond the Wine Industry
2. Structured Contingency: Institutions, Fields, and Political Work
Shaping and Negotiating Deep Reform
3. Knowledge and Power in the Scientific Field
4. When Political Work Shifts to the Economic Field
5. Adopting Reform within the Bureaucratic Field
Implementing Change: Reinstitutionalization or Reproduction?
6. The End of Interventionism?
7. From New Wine Categories to Resegmented Markets?
8. Microeconomic Support: New Instruments in Old Bottles?
Conclusion: A Glass Half Full
"Varietals of Capitalism is a truly wonderful book bringing Premier grand cru classé scholarship to bear on the political economy of wine. Layered, rich yet subtle, substantial and lingering long on the intellectual palate, this should be required reading for all students of markets seen in their proper social and political context, all institutionally minded social and political analysts, and anyone interested in the social, political, and economic processes underpinning the production of the wine in their glass."
Colin Hay, Sciences Po, Paris
"The taste of wine is political. This is the main proposition offered by the authors of this remarkable book about the transformation of the European wine industry. Informed by a constructivist perspective, Varietals of Capitalism shows how traditions, some of them centuries old, were uprooted by recent legislative reforms at the European level based on new interpretations of the challenges facing the industry from global competition. The book goes beyond exploring this transformation, providing new landmarks for a political economy that navigates between structuralism and voluntarism."
Jens Beckert, Max Planck Institute for the Study of Societies
"Varietals of Capitalism is an important and interesting read for those who are interested in institutional processes, regulatory reform, and industry dynamics well beyond the case study of wine. The empirical chapters are very rich in detail and structured along a clear theoretical path."
Stefano Ponte, Copenhagen Business School, Frederiksberg, Denmark